THE ERA OF COGNITIVE COMPUTING

Alyssa Simpson & Laura Meyer, Program Director & Client Executive at IBM

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About

Alyssa Simpson is an experienced product leader. Proven SME in offering and product management, cognitive/AI, business development, rapid prototyping, big data analytics, channel marketing, mobile app design/development/launch best practices, and customer engagement.

Laura Meyer is currently managing IBM’s sales relationship with Apple Inc., focusing on lines of business (retail, customer service, human resources, marketing and procurement).

She is a leader in sales and business development, specializing in fostering partnerships in the tech industry. She has also managed IT and communication projects to streamline the execution of electronic invoicing at Colgate-Palmolive.

Watson is a question answering computer system capable of answering questions posed in natural language, developed in IBM's DeepQA project by a research team led by principal investigator David Ferrucci. Watson was named after IBM's first CEO and industrialist Thomas J. Watson. The computer system was specifically developed to answer questions on the quiz show Jeopardy!. In 2011, Watson competed on Jeopardy! against former winners Brad Rutter and Ken Jennings. Watson received the first place prize of $1 million.

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